Greetings from Ecommerce Berlin Expo 2026

Berlin in February was exceptionally slushy and gray, but one bright spot was the Ecommerce Berlin Expo, which celebrated its tenth anniversary this year. The trade fair isn’t that far from Finland – but what does the event have to offer e-commerce merchants, especially from the perspective of WordPress and WooCommerce?

Here is Seravo’s report from the Ecommerce Berlin Expo, held on February 17–18, 2026, including the most interesting picks for WooCommerce merchants!

E-commerce Logistics and Much More

Messe Berlin, the city’s exhibition center, is located on the opposite side of the city from Berlin-Brandenburg Airport, but it is easily accessible via the city train. The focus of the fair was clearly on retail e-commerce and its various supporting services.

If you are a merchant in need of supply chain optimization, billing automation, or perhaps a new solution for product packaging, Ecommerce Berlin Expo is exactly for you. Others working within the e-commerce industry can also find inspiration here, as the fair provided a vantage point into what is currently buzzing in the industry.

This year, the presentations focused largely on leveraging AI and future trends, but there were also plenty of solid talks regarding customer experience and the development of e-commerce operations.

Global Expertise

The hum of conversation filling the center and the diverse exhibitors were an experience in themselves: the atmosphere was open and friendly, and many were eager to present their company’s offerings and solutions.

From a WordPress expert’s perspective, the event served as a reminder that e-commerce is much more than just a user interface or a chosen platform: it is a global phenomenon where every merchant’s choices affect where and how goods are stored or where labor is utilized. As your site or store grows, integrations with systems like logistics and Enterprise Resource Planning (ERP) move to center stage.

E-commerce in Germany with Shopware

When in Germany, one can’t avoid Shopware. This German-born open-source e-commerce platform dominated the exhibitor floor; many companies focused heavily on Shopware implementations and providing related services.

While WordPress and WooCommerce are extremely popular both globally and in Germany, Shopware holds the “home team” advantage in the German-speaking market.

Seravo’s Top Picks for E-commerce

Do you run a WooCommerce store? These services might be worth checking out:

Clonable: Internationalize Your Site by Cloning

Clonable is a tool designed for the internationalization of websites and online stores. Instead of translating and building every language version by hand from scratch, Clonable makes the process nearly automatic. The company is headquartered in the Netherlands.

Clonable creates a “copy” of your original site that can be set to run on a different domain (like .fi or .com). It machine-translates the content and automatically synchronizes new updates from the original site to all language versions.

Multilingual WooCommerce can be a headache for developers and admins. Clonable offers an alternative for translating sites if using multilingual plugins (like WPML or Polylang) isn’t an option for technical reasons.

Eye-Able: Website Accessibility

German-based Eye-Able ensures that your site or service is accessible—meaning easy to use for all users regardless of potential limitations, such as visual impairment, color blindness, or dyslexia.

Eye-Able is actually a family of tools offering both assistive aids for end-users and reporting tools for site administrators. Its most visible part is an accessibility menu added to the site, which allows visitors to modify the site’s appearance according to their needs.

Unlike many accessibility plugins, Eye-Able provides immediate help to the end-user in addition to accessibility analysis. It’s also easy to install with a single script!

Baymard: The UX Knowledge Base

Founded in Denmark in 2009, the Baymard Institute is one of the world’s leading research institutes for usability (UX). Baymard’s solution isn’t a tool you install on your site, but a massive database that explains how an e-commerce store should be built to encourage purchasing decisions.

Baymard constantly conducts extensive user tests and analyzes which elements in a store’s structure (such as the cart, search function, or product page) cause people to either buy or abandon their order. They provide ready-made lists of best practices to remove friction from your checkout process.

Baymard has estimated that simply through better checkout usability design, the average e-commerce store could increase its conversion rate by up to 35%. You can also explore free UX research content on Baymard’s blog.

A European E-Commerce Hub

In Berlin, you can get by very well with English. The representation at the fair was highly international. However, a small critique must be given regarding the arrangements: in some places, the hall was packed, making movement slow. There could also have been more dedicated areas for networking.

Keep in mind that the afterparty and VIP areas were by invitation only (for speakers and exhibitors). If you want the full experience, it’s worth considering a partnership or a booth at the event.

If you are looking for deep technical coding tutorials for WordPress optimization, you might be disappointed. Those interested in WordPress and WooCommerce specifically may get more out of WordCamp events, which are held throughout the year all over the world. WordCamps are also very community-oriented and excellent opportunities for networking! Read more on wordcamp.org.

However, if you are looking for information on market trends and utilizing AI to streamline e-commerce processes, there was plenty to find at Ecommerce Expo. If you sell physical products and your store is growing – especially within Europe – this event is a great opportunity to scout different options, services, and partners.